مشوار is a platform (website + call centre) that identified hosts in various regions in Lebanon who are offering activities for visitors in their regions, and guest groups who are looking for activities around their areas of interest. The platform creates the match between hosts and guest groups based on location, activities and interest.

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Imagination Studio ideas by Joanna Choukeir are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

May 12, 2012 7:21 pm
"I have never intended to visit Saida, but I passed through it on my way elsewhere. I didn’t like it at all. I felt like it didn’t resemble us at all. The people… the streets… I felt like I was a stranger."

Expressions Corner participant

7:21 pm
"Honestly, beyond Tripoli, Beirut and a little bit of Keserwan, I haven’t stepped."

Expressions Corner participant

7:21 pm
"Tyr is a region in the south, and its residents are Shia, but I have never been… Nabatiyeh is scary, it’s mostly linked to the suburbs of Beirut [majority of residents are Shia]."

Expressions Corner participant

May 10, 2012 7:22 pm

The challenge:

As mentioned, driving the length of Lebanon from the most upper north region to the most lower south region takes approximately five hours. Notwithwstanding, many participants by their late 20s would have only visited two to three regions. Analysis revealed that regions that have different religious and political denominations from their own, seem far away geographically, despite the fact that sometimes, these same regions are much closer to them than regions they visit on a day-to-day basis, such as the capital city Beirut. Therefore, religious and political similarities reduce perceived geographical distances between regions, and the differences exacerbate these perceived distances.

The idea:

A platform (website + call centre) that identified hosts in various regions in Lebanon who are offering activities for visitors in their regions, and guest groups who are looking for activities around their areas of interest. The platform creates the match between hosts and guest groups based on location, activities and interest. 

The aim:

Breaking stigma towards geographic regions in Lebanon and encouraging geographic mobility through shared interests and activities.
4:35 am

48 hours of Imagination!

The weekend of the 7th and 8th of July 2012 marks the pilot of five Imagination Studio ideas: غرام، صحبة، مشوار، خبرية، دردشة. The pilot platform is an Imagination Bus, which transports the five ideas to two regions in Lebanon: Jbeil and Zahleh. When the bus arrives to its destination, Imaginers set up a pop-up Imagination Market. Each idea has a booth within the market, and invites youth to experience what is it is like to participate in the idea there and then. We are very interested in the feedback that youth give us, and in evaluating the impact that our ideas have on integration behaviours in the areas we’re visiting. This helps us improve and iterate the ideas on a small scale early on, before time and money is invested in implementing them on a large scale and longer term.

This is the Regions & Mobility idea we will be testing at the booth:

مشوار: Youth are asked whether they would like to take us on a walk around their local area, or go for a walk in another region they don’t often visit. If they choose the latter, they are introduced to a host from a nearby region. The host shares a programme he has already prepared for a 30 minute walk around his/her town sharing attractions and points of interest. The bus drives the group of interested youth to the host’s region for the tour and brings them back to the market. 

Stay posted to find out more about how you can volunteer to help with preparations or resources for Imagination Bus and Market! 

May 9, 2012 7:23 pm
Couch Surfing

A model similar to exchange weekends

7:21 pm
The Freeconomy Community

A model similar to the exchange weekends idea

January 22, 2012 9:05 pm

Regions & Mobility Team

Team

Contact Regions & Mobility team: regionsmobility@imaginationstudio.org

Roa

Roa Abouzeid

Youssef

Youssef Chaker: He might not be the best at coming up with ideas, but wherever good ideas exist you will see him there executing. Equipped with a doer’s mentality and an engineer’s know-how, he makes stuff happen!

Joanna

Joanna Choukeir: Communication designer who founded Imagination Studio because she believes that co-creation can improve our society. She is currently doing her PhD and lecturing at the University of the Arts, as well as working with Uscreates.

Maria El-Solh

Nayla

Nayla Feghaly: I’m an electro-mechanical engineer. I’m currently doing my masters in management at ESA.

Andre Francis

Habib

Habib Rahmeh

Alexandre

Alexandre Roumi

Download team’s contact details (members access only)